Official League Campaign & Social Media Design
Official League is a creative merchandise and lifestyle brand that operates at the intersection of sports, music, and culture. The company designs and produces premium apparel, headwear, and limited-edition merchandise through collaborations with sports teams, artists, festivals, and other brands. As part of COLLiDE Agency, Official League focuses on building story-driven branding and product drops that connect sports with modern lifestyle fashion. Their work often includes developing merchandise collections, marketing campaigns, and digital content that reflect the culture and identity of the communities they collaborate with.
As an intern graphic designer, I create engaging visuals for social media platforms including Instagram, TikTok, Facebook, and X (Twitter), supporting marketing campaigns, product launches, and brand storytelling. I collaborate with the social media team on creative concepts, design digital assets for email and web, develop reusable templates, and assist with short-form video content while maintaining brand consistency.
(LA / NY) Diamond Vault Series 2 Collection Pack
The Diamond Vault Collection from Official League is a premium, limited-edition line of headwear and apparel that celebrates the heritage of historic minor-league baseball teams. The collection highlights legendary clubs from earlier eras of the sport. Many of which are no longer active. By bringing their identities back through vintage-inspired graphics and storytelling. Designed with a blend of heritage aesthetics and modern craftsmanship, the pieces often feature high-quality materials such as wool, cotton, and corduroy to create a timeless look. Each release is produced in limited quantities, making the items collectible while honoring the rich history and culture that helped shape the game of baseball.
The LA X NY Diamond Vault Series 2 project spotlights the Hollywood Stars and the Queens Kings, two influential franchises from opposite coasts whose legacies helped define sports culture in their communities. I designed vintage-inspired pennants, tickets, lineup cards, and program covers that captured each team’s unique brand and aesthetic. In addition, I developed a social media carousel campaign to promote the collection, with a focus on the Queens Kings release, ensuring the visuals reflected the heritage and premium feel of the Diamond Vault Collection.
(NOLA) Diamond Vault Series 5 Collection Pack
The Diamond Vault Collection from Official League is a premium, limited-edition line of headwear and apparel that celebrates the heritage of historic minor-league baseball teams. The collection highlights legendary clubs from earlier eras of the sport. Many of these teams are no longer active. The collection brings back the identities of these legendary clubs through vintage-inspired graphics and storytelling. Designed with a blend of heritage aesthetics and modern craftsmanship, the pieces often feature high-quality materials such as wool, cotton, and corduroy to create a timeless look. Each release is produced in limited quantities, making the items collectable while honoring the rich history and culture that helped shape the baseball game.
The New Orleans Diamond Vault Series 5 project spotlights the New Orleans Pelicans, an influential historic franchise whose legacy helped define sports culture in the NOLA community. I designed vintage-inspired pennants, tickets, lineup cards, and programme covers that captured each team’s unique brand and aesthetic. In addition, I developed a social media release and carousel campaign graphic to promote the collection, ensuring the visuals reflected the heritage and premium feel of the Diamond Vault Collection.