Under Armour Nesco
This personal project spotlights underground hooper and influencer Nesco, a breakout basketball figure known for his elite 1v1 skills and dominance on streetball courts. Rising through platforms like Next Chapter and social media, Nesco built a loyal following through raw talent, authenticity, and competitive intensity. Despite surviving a near-fatal shooting in 2024, his resilience and dedication further cemented his status as a top modern hooper and emerging force in the online basketball world.
In 2025, Nesco officially signed with Under Armour, marking a major milestone in his journey. He later took part in an inspiring official visit and product shoot with the brand.
This project explores a “what if” scenario imagining a full merchandise and marketing campaign between Nesco and Under Armour. The design direction emphasizes his character, work ethic, and relentless mentality, blending bold typography with grunge, raw, and unpolished visuals. These elements reflect Nesco’s deep roots in underground basketball culture while bridging the gap between street-level competition and global sports branding.
